Digital Badge Installation Guide


PASMA have partnered with a technology company called Yoshki to power an online Smart Badge which has some fantastic new brand protection features.

PASMA is now able to prevent illegal usage of their logos while protecting the business interests of genuine PASMA members and those ‘working towards’ membership.

By using a web-based logo with embedded authorisation code, PASMA has given the consumer the ability to validate any PASMA member or ‘working towards’ member online via a very simple validation process, offering consumers additional peace of mind that they are looking at a website they can trust.

Click the PASMA Digital badge below to view an example of the verification information which your website visitors will see.

Website Verification

Yoshki’s website validation technology is a simple but important feature for the PASMA Smart Badge.

In basic terms, anyone browsing your website can now click the PASMA Smart Badge and receive instant confirmation that you’re working towards PASMA membership.

When a visitor clicks on the PASMA Smart Badge, they will be seamlessly directed to a page on the PASMA website which will instantly validate your membership status.

Following this check, your visitor will then be presented with the message below confirming you are working towards PASMA membership. Once this is complete, your visitor will be returned back to your website straight away.

Adding the PASMA digital badge to your website

Adding the PASMA digital badge to your website is a simple and quick process.

Simply copy the associated HTML snippet and provide this to whoever administers your website. They can then paste this directly into whatever software is used to manage your site.

PASMA Digital badge installation code:

Troubleshooting and support

For the most up-to-date information or for support in installing the PASMA digital badge, please visit Or email support –

Frequently Asked Questions

Q – The link is not working/the badge does not display on my website

The digital badge will only work on websites which are already registered with PASMA.

Also please make sure that you’re not adding the HTML to development or testing sites; the PASMA digital badge will only work on the specific website address provided to PASMA.

If you receive a failed verification, contact PASMA directly by email at or by telephone on +44(0)345 230 4041 to get your website address added.

If you are still having issues please email:

Q – How can I display the badge on more than one website I operate?

If you operate more than one website, you must provide PASMA with details of all the domain names via email.

Contact PASMA directly by email at or by telephone on +44(0)345 230 4041 to get your website address added. 

Q – How can I use the badge on other channels – for example, emails?

The digital badge can only be used on your website, where the verification technology will make sure it will only work for authorised members. You are not allowed to reproduce it elsewhere.

PASMA has a static version of the logos which should be used for all other media. If you need a copy email your request to or by telephone on +44(0)345 230 4041.

Q – My website is responsive; will PASMA Smart logos work ok?

Yes, the PASMA digital badge is fully responsive and optimised for mobile websites.

Q – How are you tracking usage and what data are you recording?

Yoshki uses Google Analytics to power its reporting functionality.

Through this reporting functionality, Yoshki and PASMA have access to the following data:

  • which websites have implemented PASMA Digital Badge code. This is to help prevent inappropriate use of the PASMA Digital Badge and to see which websites have adopted the service
  • how many times the PASMA Digital Badge has been clicked – this is to help manage system performance and to gain insight into usage.

Yoshki does not access, record or store any personal data such as IP addresses, page navigation behaviour, etc.

Of the information we do access – set out above –  it is only ever shared between PASMA and Yoshki, to facilitate the Digital Badge service.

For the most up-to-date information or for support in installing the PASMA digital badge, please visit Or email support –